Branding With Love

I’m sure you’ve hard of the saying by Albert Einstein, “Insanity: Doing the same thing over and over again and expecting different results.”

In other words, if you keep traveling on the same branding journey, you will reach the same destination.

To reach a different destination, you need to change your journey.

My branding journey changed when I made some paradigm shifts.

First, I realised that branding is not about being known and recognized (Recognised for what?). It’s about your customers’ perception of you and your company.

It’s not about what they buy from you but the experience they enjoy with you and your products and services.

Secondly, it’s not just about your external customers but also your internal customers. These are individuals who work in your office and as a part of the value chain.

These individuals are not just human resources but humans in the first place.

In short, are you mindful of every individual stakeholder’s unique story, including his/her talents, fears, dreams, and aspirations?

More importantly, what are you doing to help them find meaning, excitement, and fulfillment in life.

Thirdly, branding is all about love.

Do you love things and use people or do you love people and use things?

You can have the best branding audit, structure, systems, and processes, but if your targeted audience do not perceive that you have their best interests at heart, your branding equity is not going to take you far and last long. Period.

The questions that you need to pose to your soul today are:

Do you love your colleagues? Your customers? Your products and services? Your future?

If you do, you will find the right journey to take you to branding paradise.

If you don’t, beware the heat from the increasingly educated, sophisticated, and demanding marketplace,

I’m ready to go up the stage to talk about Branding Love shortly.

Pray for me to touch lives and set the marketplace on fire with LOVE.

Go4It!

I hope this message will find a place in your heart.

By the way, I have also recorded other reflections.

For my opinions on social affairs, please visit my Transformation blog at http://hsrpatrickliew.wordpress.com/

Please visit my website, http://www.patrickliew.net

Please read my reflections and continue to teach me.

Life is FUNtastic!

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About Patrick Liew
About Patrick Liew Patrick Liew MBA, MSc, BSc is the Managing Partner of Global Enterprise Exchange Pte. Ltd.. He is also the founder and director of Success Resources, arguably the world’s largest personal development seminar organiser and a major shareholder of a company, which is listed on the Australian Stock Exchange. He was previously the Executive Chairman and CEO of HSR Global Ltd., a publicly listed company on SGX-ST. Previously, he was the regional director of the Gartner Group, providing strategic advisory and planning services to governments, banks and MNCs. He was also the regional head of sales and marketing operation for Dow Jones Telerate. Patrick graduated with a BSc in Estate Management from Heriot Watt University, an MSc with emphasis in global business and marketing from The City University Of New York, and an MBA from Henley Business School / Brunel University. He has also earned more than nine other professional qualifications. Patrick is arguably the first person to develop a multimedia e-learning programme on entrepreneurship. He authored a Chinese book on business systems and was also the co-author of a Times Bookshop best-selling book. Patrick has conducted both ‘brick and mortar’ and online lessons for participants from more than 60 countries. He has also conducted keynote presentations in many international conferences, including being the first Singaporean to teach at the National Association of Realtors. Through his team at Success Resources, Patrick has organised educational conferences for prominent leaders such as President Bill Clinton, Prime Minister Tony Blair, Michael Porter, Richard Branson, Robert Kiyosaki, Donald Trump, and many other prominent leaders. Patrick provides leadership and advisory services to many professional and charity organisations. He is actively involved in supporting humanitarian, philanthropic and charity causes. He has organised three fund-raising events and in the process, help to set three national records in the Singapore Books Of Records. Patrick won the Entrepreneur Of the Year Award For Social Contribution, the Asia Pacific Entrepreneurship Award, and six other business awards. Patrick believes the best way to live your life is to live your life for others. The more you reach out to bless other lives, the richer and better your life will become. -------------------------------------------------------------------------------- A Personal Note to my Friends The articles that I post online; or what I term as Love Notes, are written with the purpose of inspiring readers to live at a higher plane in life. They are also meant to motivate those who are struggling in life and help them find handlers to overcome their conflicts and challenges. It is my ardent hope that we will form networks and alliances of like-minded people who will put to right many of the wrongs in our midst. Together, we will leverage on each other's resources and create a synergistic impact in making our world a better home. These articles are written as part of regular reflection about the vicissitudes of life. They are at best work in progress and at worst, grumblings, grouses, and gripings of a finite old man. I have deliberately decided NOT to delete many of the articles and pointers that I may not agree with or are outrightly wrong. This is to keep a record of how my personal ideas, beliefs, and values have evolved over time. In addition, I hope to encourage readers by letting them know that I also make mistakes and am struggling with many of the complexity and complication in life. As long as we hang on to hope and work on finding a solution, there will be light at the end of whatever tunnel we are in. I do not pretend to know everything or for that matter, anything of substance. In fact, the more I study, learn, and think about the vast wisdom and knowledge out there, the more I realised how little I know about life and the ways of life. Hence, I have always ended my article by asking readers to continue to teach me. For I, too, am a sojourner in the exploration of truth and the adventure of finding meaning, purpose, and significance for my existence. I am proud of and make no apology for being a Christian, albeit not the most exemplary one. I believe our Creator can lead and guide us to be the best that we can ever be. I bear full responsibility for the shortcoming and error in my life, including my words. The fault is entirely mine and not due to anyone else. Readers have and can exercise the power of choice. They can discard what will not work for them and adopt those that can propel them further and faster in the pursuit of better performance, outcomes, and fulfillment. If I have disappointed or hurt you in any way, form, or manner, I would like to apologise to you. Please do not hold them against me or whoever or whatever is related to me. There are much to pray about, learn, and do. And I'll work on them with a sense of urgency. I hold on to the belief that 'Anything worth doing is worth doing with passion and excellence'. I'll endeavour to live by it. Life is short. There's no dress rehearsal and neither can we turn back the clock to change the drama of life. Therefore, by the grace and power of our Creator, let's live a full life and live it to the fullest. May God bless you abundantly on the journey of life. Your online servant, Patrick Liew I hope this message will find a place in your heart. By the way, I have also recorded other reflections. Please 'Like' me on https://m.facebook.com/patrickliewsg Visit my Inspiration blog at https://liewinspiration.wordpress.com/ For my opinions on social affairs, please visit my Transformation blog at http://hsrpatrickliew.wordpress.com/ Please visit my website, http://www.patrickliew.net Please read my reflection and continue to teach me. Life is FUNtastic!

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