Living Moments (Part 45) – Branding Yourself

On Friday, 24 August 2012, I taught a class in my company. The subject – Personal Branding.

At one point, I shared with them, “Every person is already branded whether he likes it or not. Most of these brands are accidentally- rather than purposefully crafted.

“Branding is essentially the journey of capturing the hearts and minds of your customers and the people around you with the right message, winning their trust, respect, affection and loyalty.”

As part of an exercise, I asked my colleagues, “What is the one word or phrase that you would like your customers to associate you with?”

I paused and allowed them time to respond to the question in their mind. I then asked them, “Is that happening right now?

“What do you think is the word or phrase that your customers would in reality use to describe you?”

To demonstrate the point, I asked them, “What word or phrase would you associate Patrick Liew with?”

The response ranged from the hilarious to the unbelievable. A case of the physician being unable to heal himself. Lol!

One participant said, “Drama.” This brought a round of laughter.

I like to believe she said that because there is not many a dull moment in class. I dramatise my presentation to make it fun and interesting.

Many of the students echoed, “Chin Chia Ho! (Very Good!)” There were smiles all around.

My oft-repeated ‘Chin Chia Ho!’ philosophy posits; in a nutshell, that everything in life happened for good, even in the worst crisis or tragedy. You must look for the good in every challenge and leverage on them to your advantage.

The word that many of the participants agreed upon is ‘Love.’ That melted my heart.

I believe that love is the most powerful force at work and in life. Sadly, many people fail to ignite love in their being and apply it to achieve sustainable success.

Since 2003, I have endeavoured to adopt love as one of the cornerstones of our organisation. I know it may take a long time before love can saturate our being and permeate throughout our organisation.

However, I believe that as we build brick after brick of love, mortar after mortar of love, someday we will be able to set our company on fire. We will pass on the flame of love for the good of the world around us.

Call me an idealist or unrealistic if you will, I am absolutely convinced that the world can only be changed by love. We need to not only have more love for one another, we also need the transformational touch of Divine Love.

As I reflect on the discussion in the class, I asked myself, What is the word that I like to be known for?

The word that stood out in my mind is – Inspiration. I want to inspire others through my lips and life to achieve greatness.

I want to be the best number 2 so that the people around me can be  number 1.

I don’t seek a win-win but a single-win relationship with others. I’m happy if they are the only party to win. That’s good enough for me.

What is your chosen word or phrase?

I hope this message will find a place in your heart.

By the way, I have also recorded other reflections.

Visit my Inspiration blog at

For my opinions on current affairs, please visit my Transformation blog at

Please read them and continue to teach me.

Life is FUNtastic!

About Patrick Liew
About Patrick Liew Patrick Liew MBA, MSc, BSc is the Managing Partner of Global Enterprise Exchange Pte. Ltd.. He is also the founder and director of Success Resources, arguably the world’s largest personal development seminar organiser and a major shareholder of a company, which is listed on the Australian Stock Exchange. He was previously the Executive Chairman and CEO of HSR Global Ltd., a publicly listed company on SGX-ST. Previously, he was the regional director of the Gartner Group, providing strategic advisory and planning services to governments, banks and MNCs. He was also the regional head of sales and marketing operation for Dow Jones Telerate. Patrick graduated with a BSc in Estate Management from Heriot Watt University, an MSc with emphasis in global business and marketing from The City University Of New York, and an MBA from Henley Business School / Brunel University. He has also earned more than nine other professional qualifications. Patrick is arguably the first person to develop a multimedia e-learning programme on entrepreneurship. He authored a Chinese book on business systems and was also the co-author of a Times Bookshop best-selling book. Patrick has conducted both ‘brick and mortar’ and online lessons for participants from more than 60 countries. He has also conducted keynote presentations in many international conferences, including being the first Singaporean to teach at the National Association of Realtors. Through his team at Success Resources, Patrick has organised educational conferences for prominent leaders such as President Bill Clinton, Prime Minister Tony Blair, Michael Porter, Richard Branson, Robert Kiyosaki, Donald Trump, and many other prominent leaders. Patrick provides leadership and advisory services to many professional and charity organisations. He is actively involved in supporting humanitarian, philanthropic and charity causes. He has organised three fund-raising events and in the process, help to set three national records in the Singapore Books Of Records. Patrick won the Entrepreneur Of the Year Award For Social Contribution, the Asia Pacific Entrepreneurship Award, and six other business awards. Patrick believes the best way to live your life is to live your life for others. The more you reach out to bless other lives, the richer and better your life will become. -------------------------------------------------------------------------------- A Personal Note to my Friends The articles that I post online; or what I term as Love Notes, are written with the purpose of inspiring readers to live at a higher plane in life. They are also meant to motivate those who are struggling in life and help them find handlers to overcome their conflicts and challenges. It is my ardent hope that we will form networks and alliances of like-minded people who will put to right many of the wrongs in our midst. Together, we will leverage on each other's resources and create a synergistic impact in making our world a better home. These articles are written as part of regular reflection about the vicissitudes of life. They are at best work in progress and at worst, grumblings, grouses, and gripings of a finite old man. I have deliberately decided NOT to delete many of the articles and pointers that I may not agree with or are outrightly wrong. This is to keep a record of how my personal ideas, beliefs, and values have evolved over time. In addition, I hope to encourage readers by letting them know that I also make mistakes and am struggling with many of the complexity and complication in life. As long as we hang on to hope and work on finding a solution, there will be light at the end of whatever tunnel we are in. I do not pretend to know everything or for that matter, anything of substance. In fact, the more I study, learn, and think about the vast wisdom and knowledge out there, the more I realised how little I know about life and the ways of life. Hence, I have always ended my article by asking readers to continue to teach me. For I, too, am a sojourner in the exploration of truth and the adventure of finding meaning, purpose, and significance for my existence. I am proud of and make no apology for being a Christian, albeit not the most exemplary one. I believe our Creator can lead and guide us to be the best that we can ever be. I bear full responsibility for the shortcoming and error in my life, including my words. The fault is entirely mine and not due to anyone else. Readers have and can exercise the power of choice. They can discard what will not work for them and adopt those that can propel them further and faster in the pursuit of better performance, outcomes, and fulfillment. If I have disappointed or hurt you in any way, form, or manner, I would like to apologise to you. Please do not hold them against me or whoever or whatever is related to me. There are much to pray about, learn, and do. And I'll work on them with a sense of urgency. I hold on to the belief that 'Anything worth doing is worth doing with passion and excellence'. I'll endeavour to live by it. Life is short. There's no dress rehearsal and neither can we turn back the clock to change the drama of life. Therefore, by the grace and power of our Creator, let's live a full life and live it to the fullest. May God bless you abundantly on the journey of life. Your online servant, Patrick Liew I hope this message will find a place in your heart. By the way, I have also recorded other reflections. Please 'Like' me on Visit my Inspiration blog at For my opinions on social affairs, please visit my Transformation blog at Please visit my website, Please read my reflection and continue to teach me. Life is FUNtastic!

One Response to Living Moments (Part 45) – Branding Yourself

  1. Patrick I am astounded when I read your blogs – I am completely taken in with your words of love, wisdom and inspiration and I hope to read more again soon. I have connected with you through the Asia Professional Speakers group – thanks to my colleague and friend Brenda Bence.
    I especially loved A Revolution of Love (part 7)
    and the way you complete your blog “Please read my reflections and continue to teach me.”
    I look forward to connecting with you more.
    Cheering you on,

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